BRAND CHECKLIST
Companies are built on their brand personality.
We believe that a brand personality stands the test of time, is constantly evolving and dynamic. It creates trust and loyalty amongst clients.
How to find your voice?
Ask yourself the following questions:
• Three words that describe your brand?
• Three values of your target audience?
• Three things that your brand personality will and won’t do?
Characteristics of a Brand Personality?
Dynamic. Focused. Agile. Relevant.
Distinctive. Detailed. Holistic.
Consistent. Unique. Authentic.
Credible. Visible. Full-bodied.
How people remember
PHASE 1 | Introduce brand to potential clients
1. A NAME
What is in a name? Make sure your name is easy to pronounce and memorable. Your name needs to include the philosophy of the company.
2. LOGO
It is important that your logo works in both black and white as well as full colour. Have two variations of your logo that makes it easy to adapt to size specifications.
3. TAGLINE
What is the one thing you want people to remember when they think of your brand?
4. BRAND MANUAL
This document entails your full personality. The do’s and don’t and unique language/visuals of your company. Graphic Elements, Font and colour specifications. Image guidelines and usage.
5. STATIONARY
Business cards and letterheads are your brand personality extension through print. Leave a lasting impression with a creative business card that won’t go to waste.
6. ONLINE PRESENCE
Make yourself discoverable with a professional and creative domain name. Setup an email address with your domain name where clients can contact you.
7. WEBSITE
Introduce yourself to future clients in a professional and convincing manner. It is crucial that your website is mobile responsive because most people will access your site from their mobile devices. Make sure clients can easily navigate through your website. Include an about page, contact page, services/products page and professional imagery.
8. SOCIAL MEDIA
Social media is all about interaction and community. It is a myth that you need to be on all the social media platforms. Make sure you are on the social media channels where you target audience is connecting. This is also a great place to get more research on your target audience and to test out new campaigns and ideas. Brand all your social media in your brand personality.
Want to know which social media platforms to use?
PHASE 2 | Build brand trust with clients
9. EMAIL TEMPLATES
Communicate to clients via email that is beautifully designed. This helps all your emails to look professional and communicate effectively. Remember to spell check
10. COMPANY PROFILE
A company profile is a tool that your team can use to drive sales. A company profile is great for print but can also be designed for digital use. Interactive company profiles make you stand out above the rest. Include your company story, products and services, contact details and a call-to-action.
11. BROCHURES
Have specific brochures around your key products and services.
PHASE 3 | Grow customers into loyal customers
11. BRANDED GIFTS
Spoil clients with a branded gift that showcases the value you add.
12. BLOG
Add value to clients free of charge. This will showcase that you are a thought leader in your field.