#AprilFools
Your company’s marketing is not about you.
#AprilFools
Your company’s marketing is not about you.
Ever heard about the saying “live life in another person’s shoes”?
In the case of marketing, it’s spot on.
Companies make money by selling products or services to people other than themselves. It’s then only fair to expect that marketing should do the same: speak to the hearts and minds of actual customers.
Don’t play the fool this April.
Understand what matters to your customers to better serve, market and sell to them.
In the end, your company will grow stronger because of it.
Ever heard about the saying “live life in another person’s shoes”?
In the case of marketing, it’s spot on.
Companies make money by selling products or services to people other than themselves. It’s then only fair to expect that marketing should do the same: speak to the hearts and minds of actual customers.
Don’t play the fool this April.
Understand what matters to your customers to better serve, market and sell to them.
In the end, your company will grow stronger because of it.
Tip 1:
Have what you think is a brilliant marketing idea? Great! Then put it to the test. In the end, it’s not what you think, it’s about what your customers do with it.
Tip 2:
Help customers get what they want without working hard for it. If you have a website that customers find easy to navigate, they’ll reward your efforts with business.
Tip 3:
The quickest way to kill your business sales? Market your business as being all about you. It’s not a compelling sales reason for anyone but your ego.
Tip 4:
If you design marketing with your ideal customers in mind. If they exist, they’ll find you and love you.
Tip 1:
Have what you think is a brilliant marketing idea? Great! Then put it to the test. In the end, it’s not what you think, it’s about what your customers do with it.
Tip 2:
Help customers get what they want without working hard for it. If you have a website that customers find easy to navigate, they’ll reward your efforts with business.
Tip 3:
The quickest way to kill your business sales? Market your business as being all about you. It’s not a compelling sales reason for anyone but your ego.
Tip 4:
If you design marketing with your ideal customers in mind. If they exist, they’ll find you and love you.